Niche envy marketing discrimination in the digital age /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Mass. :
MIT Press,
c2006.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 082 | 0 | 4 | |a 658.8/34 |2 22 |
| 100 | 1 | |a Turow, Joseph. | |
| 245 | 1 | 0 | |a Niche envy |h [electronic resource] : |b marketing discrimination in the digital age / |c Joseph Turow. |
| 260 | |a Cambridge, Mass. : |b MIT Press, |c c2006. | ||
| 300 | |a viii, 225 p. | ||
| 504 | |a Includes bibliographical references (p. [193]-215) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Customer services |x Technological innovations. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10173665 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 80648 |d 80648 | ||