Niche envy marketing discrimination in the digital age /

Niche envy marketing discrimination in the digital age /

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Bibliographic Details
Main Author: Turow, Joseph
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Cambridge, Mass. : MIT Press, c2006.
Subjects:
Consumer profiling.
Market segmentation.
Marketing > Technological innovations.
Customer services > Technological innovations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:viii, 225 p.
Bibliography:Includes bibliographical references (p. [193]-215) and index.

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