Creating passionbrands getting to the heart of branding /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sterling, Va. :
Kogan Page Limited,
c2005.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 050404s2005 vau sb 001 0 eng d | ||
| 010 | |z 2005009398 | ||
| 020 | |z 0749443707 | ||
| 035 | |a (CaPaEBR)ebr10096177 | ||
| 035 | |a (OCoLC)559924871 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b E38 2005eb |
| 082 | 0 | 4 | |a 658.8/343 |2 22 |
| 100 | 1 | |a Edwards, Helen, |d 1965- | |
| 245 | 1 | 0 | |a Creating passionbrands |h [electronic resource] : |b getting to the heart of branding / |c Helen Edwards and Derek Day. |
| 250 | |a 1st ed. | ||
| 260 | |a Sterling, Va. : |b Kogan Page Limited, |c c2005. | ||
| 300 | |a xii, 244 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a House brands. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Day, Derek, |d 1949- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10096177 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 70158 |d 70158 | ||