The effective use of market research how to drive and focus better business decisions /

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Библиографические подробности
Главный автор: Birn, Robin
Соавтор: ebrary, Inc
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: London ; Sterling, VA : Kogan Page, 2004.
Редактирование:4th ed.
Серии:Market research in practice series.
Предметы:
Online-ссылка:An electronic book accessible through the World Wide Web; click to view
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Оглавление:
  • Key to making good decisions
  • Getting the information you really need
  • The best research techniques anyone can use
  • What to measure and how to measure it
  • You have the information, now use it
  • Making sure that the customers are happy
  • Tracking trends and changing decisions
  • Getting the most out of business relationships with research companies
  • Using research to grow your business.