Trillion-dollar moms marketing to a new generation of mothers /
Zapisane w:
| 1. autor: | |
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| Korporacja: | |
| Kolejni autorzy: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Chicago :
Dearborn Trade Pub.,
c2005.
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| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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Spis treści:
- Taking aim at the mom market
- Talking about my generation
- Working it: mothers in the office
- Baby boomers: parenting pioneers
- Gen X marks the spot
- Generation Y not?
- Silver birds, gilded wallets
- Messages for moms
- Reaching the right moms the write way
- Getting moms buzzing through public relations
- Connecting with moms through brand experiences
- Moms online and unplugged
- Cultural influences in a mom's world
- Opportunities for the future.