Trillion-dollar moms marketing to a new generation of mothers /

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Bailey, Maria T.
Coauteur: ebrary, Inc
Andere auteurs: Ulman, Bonnie W.
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Chicago : Dearborn Trade Pub., c2005.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • Taking aim at the mom market
  • Talking about my generation
  • Working it: mothers in the office
  • Baby boomers: parenting pioneers
  • Gen X marks the spot
  • Generation Y not?
  • Silver birds, gilded wallets
  • Messages for moms
  • Reaching the right moms the write way
  • Getting moms buzzing through public relations
  • Connecting with moms through brand experiences
  • Moms online and unplugged
  • Cultural influences in a mom's world
  • Opportunities for the future.