Trillion-dollar moms marketing to a new generation of mothers /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Drugi avtorji: | |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Chicago :
Dearborn Trade Pub.,
c2005.
|
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Brez oznak, prvi označite!
|
Kazalo:
- Taking aim at the mom market
- Talking about my generation
- Working it: mothers in the office
- Baby boomers: parenting pioneers
- Gen X marks the spot
- Generation Y not?
- Silver birds, gilded wallets
- Messages for moms
- Reaching the right moms the write way
- Getting moms buzzing through public relations
- Connecting with moms through brand experiences
- Moms online and unplugged
- Cultural influences in a mom's world
- Opportunities for the future.