Trillion-dollar moms marketing to a new generation of mothers /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Bailey, Maria T.
Searvvušdahkki: ebrary, Inc
Eará dahkkit: Ulman, Bonnie W.
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Chicago : Dearborn Trade Pub., c2005.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat: Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
Sisdoallologahallan:
  • Taking aim at the mom market
  • Talking about my generation
  • Working it: mothers in the office
  • Baby boomers: parenting pioneers
  • Gen X marks the spot
  • Generation Y not?
  • Silver birds, gilded wallets
  • Messages for moms
  • Reaching the right moms the write way
  • Getting moms buzzing through public relations
  • Connecting with moms through brand experiences
  • Moms online and unplugged
  • Cultural influences in a mom's world
  • Opportunities for the future.