Trillion-dollar moms marketing to a new generation of mothers /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
Dearborn Trade Pub.,
c2005.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | 0000077758 | ||
| 005 | 20171002053906.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 041202s2005 ilu sb 001 0 eng d | ||
| 010 | |z 2004028760 | ||
| 020 | |z 1419504576 (hardcover) | ||
| 035 | |a (CaPaEBR)ebr10077329 | ||
| 035 | |a (OCoLC)70774247 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.33.U6 |b B35 2005eb |
| 082 | 0 | 4 | |a 658.8/3/0852 |2 22 |
| 100 | 1 | |a Bailey, Maria T. | |
| 245 | 1 | 0 | |a Trillion-dollar moms |h [electronic resource] : |b marketing to a new generation of mothers / |c Maria T. Bailey and Bonnie W. Ulman. |
| 260 | |a Chicago : |b Dearborn Trade Pub., |c c2005. | ||
| 300 | |a xviii, 237 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Women consumers |z United States. | |
| 650 | 0 | |a Mothers |z United States. | |
| 650 | 0 | |a Marketing |z United States. | |
| 650 | 0 | |a New Age consumers |z United States. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Ulman, Bonnie W. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10077329 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 66916 |d 66916 | ||