Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /

Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /

Saved in:
Bibliographic Details
Main Author: Boyer, Kenneth Karel, 1967-
Corporate Author: ebrary, Inc
Other Authors: Frohlich, Markham T., Hult, G. Tomas M.
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2004.
Edition:1st ed.
Subjects:
Business logistics.
Grocery trade.
Retail trade.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Introduction
  • the great divide between customers and retailers
  • Decoupled extenaed supply chains
  • Semi: Exteneded supply chains
  • Fully extended supply chains
  • Centralized extended supply chains
  • Strategy : meshing operational and marketing goals
  • Marketing : tapping customers' latent desires
  • Supply chain design : how to bridge the last mile
  • Information technology : facilitating learning and streamlining transactions
  • The future of the extended supply chain.

Similar Items