The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities /

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Detalles Bibliográficos
Autor principal: Johnston, Robert E.
Autor Corporativo: ebrary, Inc
Otros Autores: Bate, J. Douglas
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: New York : AMACOM, c2003.
Materias:
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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Tabla de Contenidos:
  • Strategy meets innovation
  • Strategy innovation is managing the future
  • Strategy innovation is not strategic planning
  • The discovery process
  • The discovery process : the Moen story
  • The discovery process : staging phase
  • The discovery process : aligning phase
  • The discovery process : exploring phase
  • The discovery process : creating phase
  • The discovery process : mapping phase
  • Maximizing the discovery process
  • Formalizing a strategy innovation system
  • Epilogue: the future of strategy innovation.