Johnston, R. E., & Bate, J. D. (2003). The power of strategy innovation: A new way of linking creativity and strategic planning to discover great business opportunities. AMACOM.
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Cita Chicago Style (17a ed.)
Johnston, Robert E., y J. Douglas Bate. The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities. New York: AMACOM, 2003.
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Cita MLA (9a ed.)
Johnston, Robert E., y J. Douglas Bate. The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities. AMACOM, 2003.
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