Brandscendence three essential elements of enduring brands /

Brandscendence three essential elements of enduring brands /

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Bibliographic Details
Main Author: Clark, Kevin A.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago : Dearborn Trade, 2004.
Subjects:
Brand name products.
Brand name products > Management.
Brand name products > Valuation > Management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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035 |a (OCoLC)60038246 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HD69.B7  |b C53 2004eb 
100 1 |a Clark, Kevin A. 
245 1 0 |a Brandscendence  |h [electronic resource] :  |b three essential elements of enduring brands /  |c Kevin A. Clark. 
260 |a Chicago :  |b Dearborn Trade,  |c 2004. 
300 |a xviii, 247 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2009.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Brand name products. 
650 0 |a Brand name products  |x Management. 
650 0 |a Brand name products  |x Valuation  |x Management. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10062334  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
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999 |c 63551  |d 63551 

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