Best practices in marketing with email newsletters for marketers and publishers /

Shranjeno v:
Bibliografske podrobnosti
Korporativna značnica: ebrary, Inc
Drugi avtorji: Yudkin, Marcia, Gutzman, Alexis D., Holland, Anne
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Serija:Practical know-how & case studies
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
Brez oznak, prvi označite!
Kazalo:
  • pt. 1. Email newsletters : the basics
  • pt. 2. Formulating your email newsletter strategy
  • pt. 3 Newsletter format, length, frequency, and timing
  • pt. 4 Content
  • pt. 5 Growing subscribers
  • pt. 6 Managing distribution and your list
  • pt. 7 Measuring performance
  • pt. 8 Basic vendor & supplier guide.