Best practices in marketing with email newsletters for marketers and publishers /

Gorde:
Xehetasun bibliografikoak
Erakunde egilea: ebrary, Inc
Beste egile batzuk: Yudkin, Marcia, Gutzman, Alexis D., Holland, Anne
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Saila:Practical know-how & case studies
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • pt. 1. Email newsletters : the basics
  • pt. 2. Formulating your email newsletter strategy
  • pt. 3 Newsletter format, length, frequency, and timing
  • pt. 4 Content
  • pt. 5 Growing subscribers
  • pt. 6 Managing distribution and your list
  • pt. 7 Measuring performance
  • pt. 8 Basic vendor & supplier guide.