Best practices in marketing with email newsletters for marketers and publishers /

Sábháilte in:
Sonraí bibleagrafaíochta
Údar corparáideach: ebrary, Inc
Rannpháirtithe: Yudkin, Marcia, Gutzman, Alexis D., Holland, Anne
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Sraith:Practical know-how & case studies
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • pt. 1. Email newsletters : the basics
  • pt. 2. Formulating your email newsletter strategy
  • pt. 3 Newsletter format, length, frequency, and timing
  • pt. 4 Content
  • pt. 5 Growing subscribers
  • pt. 6 Managing distribution and your list
  • pt. 7 Measuring performance
  • pt. 8 Basic vendor & supplier guide.