Best practices in marketing with email newsletters for marketers and publishers /
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| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Portsmouth, R.I. :
MarketingSherpa, Inc.,
2002.
|
| Series: | Practical know-how & case studies
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 090803s2002 riua s 000 0 eng d | ||
| 020 | |z 9781932353013 | ||
| 035 | |a (CaPaEBR)ebr10035715 | ||
| 035 | |a (OCoLC)435738994 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1265 |b .B47 2002eb |
| 245 | 0 | 0 | |a Best practices in marketing with email newsletters |h [electronic resource] : |b for marketers and publishers / |c editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland. |
| 260 | |a Portsmouth, R.I. : |b MarketingSherpa, Inc., |c 2002. | ||
| 300 | |a 194 p. : |b ill. | ||
| 490 | 0 | |a Practical know-how & case studies | |
| 505 | 0 | |a pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Electronic mail systems. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Yudkin, Marcia. | |
| 700 | 1 | |a Gutzman, Alexis D. | |
| 700 | 1 | |a Holland, Anne. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10035715 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 57297 |d 57297 | ||