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One-to-one web marketing build a relationship marketing strategy one customer at a time /

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Bibliographic Details
Main Author: Allen, Cliff, 1948-
Corporate Author: ebrary, Inc
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth
Format: Electronic eBook
Language:English
Published: New York : John Wiley, 2001.
Edition:2nd ed.
Subjects:
Internet marketing.
Market segmentation.
Web sites > Design.
Internet advertising.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Physical Description:xv, 351 p. : ill.

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