APA (7th ed.) Citation

Franses, P. H., & Paap, R. (2001). Quantitative models in marketing research. Cambridge University Press.

Chicago Style (17th ed.) Citation

Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge, UK ; New York: Cambridge University Press, 2001.

MLA (9th ed.) Citation

Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge University Press, 2001.