User Generated Branding Integrating User Generated Content into Brand Management /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Wiesbaden :
Gabler,
2010.
|
| Témata: | |
| On-line přístup: | http://dx.doi.org/10.1007/978-3-8349-8857-7 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 0000054732 | ||
| 005 | 20171002052934.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 101121s2010 gw | s |||| 0|eng d | ||
| 020 | |a 9783834988577 |9 978-3-8349-8857-7 | ||
| 024 | 7 | |a 10.1007/978-3-8349-8857-7 |2 doi | |
| 035 | |a 0000004818 | ||
| 035 | |a (DE-He213)978-3-8349-8857-7 | ||
| 050 | 4 | |a HF5410-5417.5 | |
| 072 | 7 | |a KJS |2 bicssc | |
| 072 | 7 | |a KJSM |2 bicssc | |
| 072 | 7 | |a BUS043000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Arnhold, Ulrike. | |
| 245 | 1 | 0 | |a User Generated Branding |h [electronic resource] : |b Integrating User Generated Content into Brand Management / |c by Ulrike Arnhold. |
| 260 | |a Wiesbaden : |b Gabler, |c 2010. | ||
| 300 | |b digital. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Economics/Management Science. |
| 650 | 2 | 4 | |a Marketing. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Printed edition: |z 9783834923240 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-8349-8857-7 |
| 908 | |a 121203 | ||
| 912 | |a ZDB-2-SBE | ||
| 942 | 0 | 0 | |c EB |
| 989 | |a 1488783258 | ||
| 999 | |c 49855 |d 49855 | ||