The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
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| Autor principal: | |
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| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Wiesbaden :
Gabler Verlag,
2012.
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| Acesso em linha: | http://dx.doi.org/10.1007/978-3-8349-7078-7 |
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