Diversity in European Marketing Text and Cases /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
2012.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-6976-7 |
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| 100 | 1 | |a Rudolph, Thomas. | |
| 245 | 1 | 0 | |a Diversity in European Marketing |h [electronic resource] : |b Text and Cases / |c edited by Thomas Rudolph, Bodo B. Schlegelmilch, Andrs Bauer, Josep Franch, Jan Niklas Meise. |
| 260 | |a Wiesbaden : |b Gabler Verlag, |c 2012. | ||
| 300 | |b digital. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Economics/Management Science. |
| 650 | 2 | 4 | |a Marketing. |
| 700 | 1 | |a Schlegelmilch, Bodo B. | |
| 700 | 1 | |a Bauer, Andrs. | |
| 700 | 1 | |a Franch, Josep. | |
| 700 | 1 | |a Meise, Jan Niklas. | |
| 710 | 2 | |a SpringerLink (Online service) | |
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| 776 | 0 | 8 | |i Printed edition: |z 9783834914200 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-8349-6976-7 |
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