The Right Sensory Mix Targeting Consumer Product Development Scientifically /
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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Subjects: | |
Online Access: | http://dx.doi.org/10.1007/978-3-642-12093-0 |
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020 | |a 9783642120930 |9 978-3-642-12093-0 | ||
024 | 7 | |a 10.1007/978-3-642-12093-0 |2 doi | |
035 | |a 0000003943 | ||
035 | |a (DE-He213)978-3-642-12093-0 | ||
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072 | 7 | |a KJM |2 bicssc | |
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100 | 1 | |a Derval, Diana. | |
245 | 1 | 4 | |a The Right Sensory Mix |h [electronic resource] : |b Targeting Consumer Product Development Scientifically / |c by Diana Derval. |
260 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg, |c 2010. | ||
300 | |b digital. | ||
650 | 0 | |a Economics. | |
650 | 0 | |a Industrial management. | |
650 | 0 | |a Marketing. | |
650 | 1 | 4 | |a Economics/Management Science. |
650 | 2 | 4 | |a Management/Business for Professionals. |
650 | 2 | 4 | |a Marketing. |
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773 | 0 | |t Springer eBooks | |
776 | 0 | 8 | |i Printed edition: |z 9783642120923 |
856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-642-12093-0 |
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