Storytelling Branding in Practice /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2005.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/b138635 |
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| 100 | 1 | |a Fog, Klaus. | |
| 245 | 1 | 0 | |a Storytelling |h [electronic resource] : |b Branding in Practice / |c by Klaus Fog, Christian Budtz, Baris Yakaboylu. |
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| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
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| 650 | 2 | 4 | |a Marketing. |
| 700 | 1 | |a Budtz, Christian. | |
| 700 | 1 | |a Yakaboylu, Baris. | |
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| 776 | 0 | 8 | |i Printed edition: |z 9783540235019 |
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