Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry /

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Bibliographic Details
Main Author: Ebert, Tara
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Gabler, 2009.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-8349-8307-7
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