Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
2009.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-8307-7 |
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