An Integrative Approach to Innovation Management Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness /

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Bibliographic Details
Main Author: Zacharias, Nicolas
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Gabler, 2011.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-8349-7042-8
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245 1 3 |a An Integrative Approach to Innovation Management  |h [electronic resource] :  |b Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness /  |c by Nicolas Zacharias. 
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