Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

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Bibliographic Details
Main Author:	Feldmann, Valerie
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Heidelberg : Physica-Verlag HD, 2005.
Series:	Information Age Economy
Subjects:	Economics. Mass media. Management information systems. Social sciences. Economics/Management Science. Media Management. R & D/Technology Policy. Social Sciences, general. Business Information Systems.
Online Access:	http://dx.doi.org/10.1007/b139034
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http://dx.doi.org/10.1007/b139034