Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

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Bibliographic Details
Main Author: Feldmann, Valerie
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Heidelberg : Physica-Verlag HD, 2005.
Series:Information Age Economy
Subjects:
Economics.
Mass media.
Management information systems.
Social sciences.
Economics/Management Science.
Media Management.
R & D/Technology Policy.
Social Sciences, general.
Business Information Systems.
Online Access:http://dx.doi.org/10.1007/b139034
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http://dx.doi.org/10.1007/b139034

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