The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-642-14544-5 |
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| 020 | |a 9783642145445 |9 978-3-642-14544-5 | ||
| 024 | 7 | |a 10.1007/978-3-642-14544-5 |2 doi | |
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 4 | |a The Quintessence of Strategic Management |h [electronic resource] : |b What You Really Need to Know to Survive in Business / |c by Philip Kotler, Roland Berger, Nils Bickhoff. |
| 260 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg, |c 2010. | ||
| 300 | |b digital. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 1 | 4 | |a Economics/Management Science. |
| 650 | 2 | 4 | |a Management/Business for Professionals. |
| 650 | 2 | 4 | |a Business/Management Science, general. |
| 650 | 2 | 4 | |a Entrepreneurship. |
| 700 | 1 | |a Berger, Roland. | |
| 700 | 1 | |a Bickhoff, Nils. | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642145438 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-642-14544-5 |
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| 950 | |a Business and Economics (Springer-11643) | ||
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