Creative strategy in advertising.

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Bibliographic Details
Main Author:	Drewniany, Bonniel L.
Other Authors:	Jewler, A. Jerome
Format:	Book
Language:	English
Published:	Boston, USA : Thomson, c2008.
Edition:	9th ed.
Subjects:	Advertising copy. Advertising layout and typography.
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Description
Physical Description:	xiv, 332p : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780495096207 :

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