Business marketing : connecting strategy, relationships, and learning /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c2009.
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| Edition: | 4th ed. |
| Subjects: | |
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Add Tag | Physical Description: | xxv, 678 p : ill. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071263436 : |
Business marketing : connecting strategy, relationships, and learning / 
Relationship theory and business markets