Business marketing : connecting strategy, relationships, and learning /

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Bibliographic Details
Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F.
Format: Book
Language:English
Published: Boston : McGraw-Hill, c2009.
Edition:4th ed.
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Description
Physical Description:xxv, 678 p : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780071263436 :