Planning, implementing, and evaluating health promotion programs : a primer /

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Bibliographic Details
Main Authors: McKenzie, James F, 1948- (Author), Neiger, Brad L (Author), Thackeray, Rosemary (Author)
Format: Book
Language:English
Published: USA : Pearson, 2017.
Edition:7th ed.
Subjects:
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100 1 |a McKenzie, James F,  |d 1948-,  |e author. 
245 1 0 |a Planning, implementing, and evaluating health promotion programs :  |b a primer /  |c James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University. 
250 |a 7th ed. 
260 |a USA :  |b Pearson,  |c 2017. 
300 |a xviii, 478 p :  |b ill ;  |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (pages 443-458) and indexes. 
505 0 |a Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting. 
650 1 2 |a Health Promotion  |z United States. 
650 2 2 |a Health Education  |z United States. 
650 2 2 |a Health Planning  |z United States. 
650 2 2 |a Program Evaluation  |z United States. 
700 1 |a Neiger, Brad L,  |e author. 
700 1 |a Thackeray, Rosemary,  |e author. 
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