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|a 613.0973
|2 23
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1 |
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|a McKenzie, James F,
|d 1948-,
|e author.
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245 |
1 |
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|a Planning, implementing, and evaluating health promotion programs :
|b a primer /
|c James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University.
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250 |
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|a 7th ed.
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260 |
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|a USA :
|b Pearson,
|c 2017.
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300 |
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|a xviii, 478 p :
|b ill ;
|c 24 cm.
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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504 |
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|a Includes bibliographical references (pages 443-458) and indexes.
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505 |
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|a Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
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650 |
1 |
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|a Health Promotion
|z United States.
|
650 |
2 |
2 |
|a Health Education
|z United States.
|
650 |
2 |
2 |
|a Health Planning
|z United States.
|
650 |
2 |
2 |
|a Program Evaluation
|z United States.
|
700 |
1 |
|
|a Neiger, Brad L,
|e author.
|
700 |
1 |
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|a Thackeray, Rosemary,
|e author.
|
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