The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2013.
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| Subjects: | |
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| 050 | 0 | |a HF5415.16 |b .N63 | |
| 100 | |a Ng'ang'a, Sylvia M. | ||
| 245 | |a The effect of relationship marketing strategies on performance in the hotel industry in Kenya : |b a case of five star hotels in Nairobi / |c Sylvia M. Ng'ang'a. | ||
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2013. | ||
| 300 | |a xiii, 96 p ; |c cm. | ||
| 500 | |a A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing. | ||
| 650 | |a Marketing management. | ||
| 650 | |a Strategic planning. | ||
| 908 | |a 140407 | ||
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