The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi /

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Bibliographic Details
Main Author:	Ng'ang'a, Sylvia M.
Format:	Book
Language:	English
Published:	Nairobi, Kenya : Daystar University, 2013.
Subjects:	Marketing management. Strategic planning.
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MARC


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100		\|a Ng'ang'a, Sylvia M.
245		\|a The effect of relationship marketing strategies on performance in the hotel industry in Kenya : \|b a case of five star hotels in Nairobi / \|c Sylvia M. Ng'ang'a.
260		\|a Nairobi, Kenya : \|b Daystar University, \|c 2013.
300		\|a xiii, 96 p ; \|c cm.
500		\|a A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing.
650		\|a Marketing management.
650		\|a Strategic planning.
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