The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi /
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Nairobi, Kenya :
Daystar University,
2013.
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| Opis knjige/članka: | A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing. |
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| Fizični opis: | xiii, 96 p ; cm. |