The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2013.
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Add Tag | Item Description: | A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing. |
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| Physical Description: | xiii, 96 p ; cm. |
The marketing performance blueprint : strategies and technologies to build and measure business success /