The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi /

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Détails bibliographiques
Auteur principal: Ng'ang'a, Sylvia M.
Format: Livre
Langue:anglais
Publié: Nairobi, Kenya : Daystar University, 2013.
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Description
Description:A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing.
Description matérielle:xiii, 96 p ; cm.