Effect of marketing strategies on customer satisfaction among University students : a case of Daystar University, Kenya /

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Bibliographic Details
Main Author:	Igunza, Daniel Lihanda
Format:	Book
Language:	English
Published:	Nairobi : Daystar University, 2016.
Subjects:	Marketing > management.
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040		\|a Daystar \|d Gkiarie
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100		\|a Igunza, Daniel Lihanda.
245		\|a Effect of marketing strategies on customer satisfaction among University students : \|b a case of Daystar University, Kenya / \|c by Daniel Lihanda Igunza.
260		\|a Nairobi : \|b Daystar University, \|c 2016.
300		\|a xiii, 97 p : \|b ill ; \|c cm.
500		\|a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
504		\|a Includes bibliographical references.
650		\|a Marketing \|x management.
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