Effect of marketing strategies on customer satisfaction among University students : a case of Daystar University, Kenya /

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Bibliographic Details
Main Author: Igunza, Daniel Lihanda
Format: Book
Language:English
Published: Nairobi : Daystar University, 2016.
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Description
Item Description:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Physical Description:xiii, 97 p : ill ; cm.
Bibliography:Includes bibliographical references.