Brand media strategy : integrated communications planning in the digital era /

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Bibliographic Details
Main Author:	Young, Antony, 1964-
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2014.
Edition:	Second edition.
Subjects:	Branding (Marketing). Internet marketing. Social media.
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Brand media strategy : integrated communications planning in the digital era / by Young, Antony, 1964-

Published 2014

Book