Brand media strategy : integrated communications planning in the digital era /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Young, Antony, 1964-
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: New York, NY : Palgrave Macmillan, 2014.
Eagrán:Second edition.
Ábhair:
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Google and Facebook
  • The new media playbook
  • A shift from media planning to communications planning
  • Focusing on outcomes, not outputs
  • Insight over analysis
  • 1 + 1 = 3
  • Conducting the orchestra : making integration real
  • Unlocking moments of receptivity
  • Deliver more relevant communications
  • Touch point selection
  • Getting social
  • Execution is the X-factor
  • Measurement and metrics-- Big data and analytics.