Brand media strategy : integrated communications planning in the digital era /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Palgrave Macmillan,
2014.
|
| Edition: | Second edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Google and Facebook
- The new media playbook
- A shift from media planning to communications planning
- Focusing on outcomes, not outputs
- Insight over analysis
- 1 + 1 = 3
- Conducting the orchestra : making integration real
- Unlocking moments of receptivity
- Deliver more relevant communications
- Touch point selection
- Getting social
- Execution is the X-factor
- Measurement and metrics-- Big data and analytics.