Brand media strategy : integrated communications planning in the digital era /

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Young, Antony, 1964-
Format: Buch
Sprache:Englisch
Veröffentlicht: New York, NY : Palgrave Macmillan, 2014.
Ausgabe:Second edition.
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie das erste Tag hinzu!
Inhaltsangabe:
  • Google and Facebook
  • The new media playbook
  • A shift from media planning to communications planning
  • Focusing on outcomes, not outputs
  • Insight over analysis
  • 1 + 1 = 3
  • Conducting the orchestra : making integration real
  • Unlocking moments of receptivity
  • Deliver more relevant communications
  • Touch point selection
  • Getting social
  • Execution is the X-factor
  • Measurement and metrics-- Big data and analytics.