Integrated advertising, promotion, and marketing communications /

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Bibliographic Details
Main Author:	Clow, Kenneth E.
Format:	Book
Language:	English
Published:	Boston : Pearson, 2014.
Edition:	6th ed.
Subjects:	Advertising. Communication in marketing.
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Description
Physical Description:	480 p.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780273786986 :

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