Cita APA (7a ed.)
Clow, K. E. (2014). Integrated advertising, promotion, and marketing communications (6th ed.). Pearson.
Cita Chicago Style (17a ed.)
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Boston: Pearson, 2014.
Cita MLA (9a ed.)
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Pearson, 2014.
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