APA (7th ed.) Zitazioa
Clow, K. E. (2014). Integrated advertising, promotion, and marketing communications (6th ed.). Pearson.
Chicago Style (17th ed.) Zitazioa
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Boston: Pearson, 2014.
MLA (9th ed.) Zitazioa
Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Pearson, 2014.
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