An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2012.
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| Subjects: | |
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| 003 | Daystar | ||
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| 008 | 131014s xx 000 0 eng d | ||
| 040 | |a Daystar |d Dmoga | ||
| 050 | 1 | |a HD41 |b .M25 | |
| 100 | 1 | |a Maina, Julia. | |
| 245 | 1 | 3 | |a An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment / |c Julia Maina. |
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2012. | ||
| 300 | |a x, 92p. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Competition |x Universities |x Marketing. | |
| 650 | 0 | |a Marketing startegies |x Private Universities |z Kenya. | |
| 908 | |a 131014 | ||
| 942 | |c THES | ||
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