An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment /
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi, Kenya :
Daystar University,
2012.
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| Sujets: | |
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| Description: | A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. |
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| Description matérielle: | x, 92p. |
| Bibliographie: | Includes bibliographical references and index. |