Competitive marketing strategies towards enhancing students' environment : a case study of two private universities /

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Detalles Bibliográficos
Autor principal: Bowen, Chebet J.
Formato: Libro
Lenguaje:inglés
Publicado: Nairobi : Daystar University, 2011.
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Descripción
Notas:A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Marketing.
Descripción Física:x, 116 p : ill.
Bibliografía:Includes bibliographical references and index.