A preface to marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
2013.
|
| Edition: | 13th ed. |
| Subjects: | |
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| 050 | 1 | |a HF5415.13 |b .P388 | |
| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 1 | 2 | |a A preface to marketing management / |c J. Paul Peter, James H. Donnelly. |
| 250 | |a 13th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 2013. | ||
| 300 | |a xv, 268 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Donnelly, James H. | |
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