Peter, J. P., & Donnelly, J. H. (2013). A preface to marketing management (13th ed.). McGraw-Hill.
Cita Chicago (17th ed.)Peter, J. Paul, i James H. Donnelly. A Preface to Marketing Management. 13th ed. New York: McGraw-Hill, 2013.
Cita MLA (9th ed.)Peter, J. Paul, i James H. Donnelly. A Preface to Marketing Management. 13th ed. McGraw-Hill, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.