Analysis for marketing planning /

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Bibliographic Details
Main Author:	Lehmann, Donald R.
Other Authors:	Winer, Russell S.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill, c2008.
Edition:	7th ed.
Subjects:	Marketing > management > United States.
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Analysis for marketing planning / by Lehmann, Donald R.

Published 2008

Book