Services marketing : People, technology, strategy /

Services marketing : People, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Christopher
Format: Book
Language:English
Published: New Jersey : Pearson, c2007.
Edition:6th ed.
Subjects:
Professions > Marketing.
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Description
Item Description:Includes index.
Physical Description:648 p.
ISBN:0131268465

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