Cita APA (7th ed.)
Lovelock, C., & Wirtz, C. (2007). Services marketing: People, technology, strategy (6th ed.). Pearson.
Cita Chicago (17th ed.)
Lovelock, Christopher, i Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. New Jersey: Pearson, 2007.
Cita MLA (9th ed.)
Lovelock, Christopher, i Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.