Cita APA (7a ed.)
Lovelock, C., & Wirtz, C. (2007). Services marketing: People, technology, strategy (6th ed.). Pearson.
Cita Chicago Style (17a ed.)
Lovelock, Christopher, y Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. New Jersey: Pearson, 2007.
Cita MLA (9a ed.)
Lovelock, Christopher, y Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson, 2007.
Precaución: Estas citas no son 100% exactas.