Services marketing : managing the service value chain /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Prentice Hall,
c2006.
|
| Edition: | ed. |
| Subjects: | |
| Tags: |
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MARC
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| 100 | 1 | |a Bruhn, Manfred. | |
| 245 | 1 | 0 | |a Services marketing : |b managing the service value chain / |c by Manfred. |
| 250 | |a ed. | ||
| 260 | |a Harlow : |b Prentice Hall, |c c2006. | ||
| 300 | |a xxvi,478 P : |b ill [som col] | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a costomer service |x Marketing. | |
| 650 | 0 | |a service industries |x marketing. | |
| 650 | 0 | |x management. | |
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