Kotler, P., & Lane Keller, K. (2006). A framework for marketing management (3rd ed.). Person Prentice hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. New Jersey: Person Prentice hall, 2006.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. Person Prentice hall, 2006.
Warning: These citations may not always be 100% accurate.