Kotler, P., & Lane Keller, K. (2006). A framework for marketing management (3rd ed.). Person Prentice hall.
Čikaški stil citiranja (17. izdanje)Kotler, Philip, i Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. New Jersey: Person Prentice hall, 2006.
MLA način citiranja (9. izdanje)Kotler, Philip, i Kevin Lane Keller. A Framework for Marketing Management. 3rd ed. Person Prentice hall, 2006.
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