Creative marketing communications : a practical guide to planning, skills and techniques /

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Bibliographic Details
Main Author:	Yadin, Daniel
Format:	Book
Language:	English
Published:	London : Kogan Page, c2001.
Edition:	3rd ed.
Subjects:	Communication in marketing. Marketing.
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100	1		\|a Yadin, Daniel.
245	1	0	\|a Creative marketing communications : \|b a practical guide to planning, skills and techniques / \|c by Daniel Yadin.
250			\|a 3rd ed.
260			\|a London : \|b Kogan Page, \|c c2001.
300			\|a vi, 343 p.
504			\|a Includes bibliographical references and index.
650		0	\|a Communication in marketing.
650		0	\|a Marketing.
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