Marketing management and strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Education,
2006.
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| Edition: | 4rd ed. |
| Subjects: | |
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| Physical Description: | xii, 446 p. cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273693980 |