Qualitative research methods in public relations and marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
c2002.
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| Subjects: | |
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Add Tag | Physical Description: | viii, 293 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [275]-284) and index. |
| ISBN: | 0415222737 0415222745 (pbk.) |
Qualitative research methods in public relations and marketing communications /